Most businesses are struggling to survive. Others are just trying and working hard to acquire and retain customers. If you are able to get customers who buy from you and you are not keeping records and following up on them so you can make more sales from that same customer, you are leaving a lot of money on the table.
Give every customer who uses your services or products opportunity to get related products and hence buy from you again and again. The easiest way I know many businesses in this computer age have seriously increased their revenue is via record keeping and automation of marketing via a system designed to pre-sell and convert a customer to be a repeat buyer.
